BW Converting will be exhibiting its Hudson-Sharp brand technology at the Global Pouch Forum 2025 in Clearwater, FL, USA, from June 18–20. At tabletop #205, the company will be discussing its Hudson-Sharp Ares 400 system — an advanced, servo-driven, roll-to-roll stand-up pouch machine, engineered and built entirely in the United States, and designed for the next generation of flexible packaging production.

As demand accelerates across global markets for sustainable, efficient and visually distinctive pouch formats, the Ares 400 stands out as a high-performance solution for converters serving health, beauty, nutraceutical, food and pet care brands. Designed to run recyclable-ready mono-materials, the Ares 400 combines exceptional quality with speed, modularity and versatility, enabling converters to meet stringent production and sustainability goals with confidence.

“Our Ares 400 platform aligns directly with the high-growth segments of the flexible packaging industry,” says Jason Beauleau, sales executive, Bag Converting, BW Converting. “From cosmetics and dietary supplements to snacks and pet food, converters are increasingly expected to deliver pouches that are not only high-performing and visually appealing but also compatible with circular economy goals.”

Built for productivity, the Ares 400 features tool-less changeovers, advanced tension control and simplified operator interfaces, making it an ideal choice for converters expanding into short-run, high-SKU-count environments. Its modularity allows for customization based on customer specifications, including zipper applicators, shaped die-cutting and inline gusset forming.

According to industry forecasts, the global pouch market is projected to reach $47 billion by 2027, with stand-up and flat-bottom formats leading the charge. At Global Pouch Forum, BW Converting will highlight how the Ares 400 is engineered to help converters capitalize on that growth — through operational efficiency, downstream compatibility and the ability to run a wide range of pouch structures.